Differentiating Goods International Marketing The difference between standardization and differentiation of goods International market is vast opportunity which comp-rises of several factors. These factors are crucial for the maintenance of businesses competitiveness of the services and goods being shipped by a business. In marketing a product or services, the marketing team gets the privileges of collecting relevant data from its market aim for which quite important is products and service improvements that permit the maintenances of high competitiveness in the international market segments. Within the international market segments, there numerous kinds of products which are exposed to the consumers to makes choices of own dreams. The wide types perhaps easily confuse the consumers which leads mistaken alternatives of products by the customers.