Introduction According to Keith Blois, (2003), lately, increasing numbers of businesses have been using the Internet in their marketing attempts. The Internet is unique because it is both a market and a medium. This means that it can effectively suppose a multi-channel role by offering as a computer-mediated market where buyers and sellers access each other, so that a medium to perform and execute business functions such as marketing, sales, and circulation. Many e-commerce rules were pioneered by the travel industry. These include the first business-to-business digital information exchange and industry-wide electronic digital market place. This environment provided unprecedented opportunity for businesses research (OR) modeling. Travel agents continue to derive vast amounts of dollars on a yearly basis from these and derivative models.