Keywords: sensory marketing consumer behaviour
Existing clinical tests on sensory marketing attempts concentrate on the broad affect of sensory stimuli on consumer reactions to different brands. This study narrows down the target of sensory elements to olfactory and auditory stimuli and will try to analyze the result of these stimuli on consumer emotions. Further the partnership between emotions made out of these sensory stimuli and consumer purchase decision is being established.
With increasing muddle in the advertising space as multiple brands vie for consumers' attention concurrently, taking the consumers' attention is becoming more challenging than ever before for marketers today. Marketers realize the need for an alternative solution mechanism to fully capture consumer mind talk about in order to enhance brand understanding.
Parents hold a whole lot of responsibility when raising children. They are really there to train them right from wrong as well as how to behave in order to raise them into effective men and women that today's society can connect with; rather than child delinquents this world discriminates upon. It is the parent's responsibility to infuse values within their young children because as the youngsters grow it becomes their responsibility to make their own decisions since one day they will have to encounter the real world automatically.So I consider parents ought not to be held responsible for their children's actions because blaming parents is not going to help children study from their mistakes. Advocates whom subscribe to complete parental accountability stated, "They believe father and mother should know regarding and control their children's actions and accept their obligation to deal with the consequences..