The Confectioners' intensity of rivalry among existing companies is high even though the industry has partially differentiated products. That is due to many equally balanced competitors, slow growth in the mature market, high storage and fixed costs, and high exit barriers. All of these factors cause price wars, advertising battles, the emergence of new product lines and higher quality of products in the Confectioners industry.
The Bargaining Power of Buyer: LOW to MEDIUM
Although there are several large-volume buyers, such as Wal-Mart, who could bargain to lower the prices, thus reducing the industry's profits, there are other factors that can limit the bargaining power of buyers.
It has been said of Anton Chekhov, the well known Russian short-story writer, that in all of his "work, there is under no circumstances exactly a spot. Rather we come across into someone's hear – in just a few pages, the curtain concealing these lives has been driven back, disclosing them in all of the their confusion and craze and rancor. " Alice Munro, also, falls into this category. Most of her short-stories, such as "Royal Beatings" focus more about character thought rather than plot.That is not to express that absolutely nothing happens in Munro's short-stories. Instead, multiple scenes occur in "Royal Beatings. " The narrator, Went up, tells us of her existence as a child developing up in Hanratty, Ontario; of her stepmother, Flo's, tales and operate the store the family owned, of her father's habit of isolating himself in his household furniture shed, of being beaten after which indulged...