Louis Vuitton or shortened to LV - is a French fashion house founded in 1854. The label established fact because of its LV monogram, which is included on most products, which range from luxury trunks and leather goods to ready-to-wear, shoes, pieces, jewellery, accessories, sun shades, and books. Louis Vuitton is one of the world's leading international fashion houses. Louis Vuitton sells its products through small boutiques in high-end shops, and through the e-commerce section of its website. In this report, you will see some market research conduction, which is often needed to ensure that we produce what customers really want and not what we think they need. You will find two main solutions: primary and supplementary research methods. For main research data, we choose one focus group of target customer and then we carry out a review with 50 correspondents.