Strategic management at shilan shoe company

Document Type:Thesis

Subject Area:Business

Document 1

The company has been in operating for four years and has managed to penetrate the highly competitive market. The company in its strategic decision making has placed employees at the center of its operations. The employees of the company are the engine while the customers are the fuel that drives the company into achieving its objectives and goals. Shilan Shoe Company employs a number of strategies that have ensured that it can remain profitable in this competitive industry. The strategies that are often used in the company are borrowed from literature and organizations that have implemented them successfully in their structure. The process of selecting a suitable framework and tools is influenced by a number of internal and external factors in the environment that Shilan Shoe Company operates.

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This, therefore, means that the process of making strategy is dependent on the context resulting in a particular knowledge selected with an aim of achieving goals that arise from the interaction of numerous actors that are distributed all the way through the organization (Yuan, 2017). 1 Mckinsey 7s framework and tool The McKinsey 7s strategic framework focuses on the internal operations of the organization and aligning them to guarantee success. The operations are divided into two main elements which are hard and soft. The hard elements refer to those that are identified with ease and play a major role in influencing the company they are strategy, structure and systems. The determination of the system is based on the scale of operations and size of the organizations.

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This will result in either few or many procedures being put in place to ensure efficiency in production (Singh, 2017). The fourth element is style which focuses on the management method that is employed in an organization. Management style is pertinent in chartering the way forward for an organization with respect to its corporate culture, performance, and productivity. There are different styles of management are autocratic, democratic, budget constraint, and profit-driven among others (Jhaorita, 2019). An example is Apple Company that is known for innovation and quality products. In order to achieve this, they ensure that most of the personnel have the skills that are technology-oriented (Singh, 2017). Finally, the shared values which refer to the norms that are accepted within the organization, hence determining the way employees are expected to behave.

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They form the organizational culture that is often aligned with the mission and vision of an organization. The shared values are often documented in the company manual and are shared with all employees to ensure a cordial working environment (Jhaorita, 2019). The company has employed a democratic management style that allows employees to willingly share the ideas. The benefit is that we are able to identify opportunities and capitalize on them rapidly. This has provided us with an edge over large companies that have a lot of bureaucracy in this industry. In addition, we believe that our employees are a valuable asset in the company. The company has a total of 45 employees and plans to continue to increase the number as we grow.

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Importance of knowledge in strategic management According to Bolisani and Bratianu (2018), knowledge-based perspective with respect to the management of organizations regards knowledge as a valuable intangible resource. In our present competitive business environment organizational learning and knowledge management is the key to spark innovation. This stimulates the creation of new products and services to meet the needs of the consumers. Moreover, it transforms a company into a market leader, hence providing it with an opportunity to grow profitably (Dasgupta and Gupta, 2009). However, having the knowledge can serve as a barrier to incorporating sustainability in the event the organization does not comprehend the manner the knowledge should be applied (Milosevic et al. Shilan Shoe Company has a reward system that values employees’ contribution to the organization.

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This has resulted in employees’ willingness to share their ideas and extend the number of work hours to achieve their targets. The company has, therefore, been able to not only become efficient, but also meet its set targets for the past three financial years. Strategic marketing Strategic marketing refers to the process of differentiation in a company from its competitors where they capitalize on their strengths to ensure that they are able to provide value to their customers consistently. The strategic marketing integrates customer satisfaction with the profitability of the company. Shilan Shoe Company also offers customization of the sandals at a slightly higher cost. This is aimed at ensuring that customers who want their names engraved or a special sign added get what they want from our company.

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Sustainability Sustainability of an organization is expressed through its commitment towards environmental, economic, and social factors. Moreover, strategic sustainability is created when the existence of an organization is guaranteed when their activity is compatible with the natural environment and social human dimension. This means that the organization stands to benefit not only the present but also the future generations (Garza, 2013). At the end of the year, the amount is then given to a selected charity organization in the area. Finally, in the economic perspective in order to ensure that our current performance and production is sustainability the company has focused on widening the product portfolio. The company produces casual shoes for people of all ages and incomes. Shilan Shoe Company is also considering entering into a joint venture with the suppliers of the key material used in making the sandals.

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This will reduce our cost of production and increase the amount of casual shoes that we are able to provide to our customers. In Shilan Shoe Company, the competitive advantage used is differentiation. The company offers casual shoes that have unique beads coupled with patterns from Asia and Africa. The company also offers the option of customization of the casual shoes to meet the immediate needs of the customer. The company has a wider target market as it focuses on providing sandals to people for all ages from low and middle income market. Managing strategic corporate change Managing strategic corporate change refers to the process of planning and employing change in the organization. The proper implementation of knowledge provides an organization with an opportunity to achieve a competitive advantage in the industry.

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In addition, it helps them to come up with strategies that will ensure that they are able to sustain their best performance for a long-term. Moreover, it makes it easier to manage change. Shilan Shoe Company has managed to tap into the knowledge management concept in its actualization of the McKinsey 7s Framework. This has ensured that we are able to not only achieve profitability, but also expand our market outreach in the supply of casual shoes for men and ladies. In Emergent knowledge strategies (pp. Springer, Cham. Boon, C. , Eckardt, R. , Lepak, D. Global Business Review, 10(2), 203-224. Retrieved 7 August 2019 from, https://doi. org/10. 1177/0972150901000205 Garza, F. A. Retrieved 7 August 2019, from https://hbr. org/1980/07/strategic-management-for-competitive-advantage Jharotia, Anil. McKinsey's 7S Model for Academic Libraries.

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