Consumers make buying decisions every day, therefore marketers need to build up their strategies by understanding consumer behaviour. That's, when, why, how, and where people do and don't purchase products. The fundamental issue refers to how consumers react to the various marketing stimuli employed by an organisation. To achieve this, organisations undertake extensive research regarding the romantic relationship between marketing stimuli and consumer response. As a result, the marketing stimulus enters the consumers mind and produces an designed response. (textbook) The modern marketing issue to be reviewed concerns advertising "junk" foods to children and its contribution to weight problems. Marketing strongly influences children's food tastes, requests, and utilization.