It is commonly known that journalistic style is widely used in political literature, periodicals (newspapers, magazines), in political speeches, in meetings, etc. The main function of language in this case is to make an impact – and this function is closely intertwined with the informative one. The role of journalism, especially newspapers, is to convince the reader and influence his or her will and feelings in order to create public opinion; in addition, the content of journalistic works serves the transmission of messages and explanations as well as commenting on the events. Primarily, journalistic style underlines the author's position, and represents manifestations of the author's bias. Journalism is an art of argumentation, persuasion, and therefore the originality and brightness of expression should be used to enhance the effectiveness of a language usage.