Starbucks Performance Profitability
The PESTLE analysis model of the company indicates the most considerable impacts on the firm based on features of the macro-environment. In spite of its present industry governance, Starbucks Corporation has to continue monitoring their macro-environment. The framework of PESTLE analysis can be employed in satisfying the requirement. The economic aspects are the economic changes and conditions considerable to business operations. Starbucks Corporation encounters various economic external variables or aspects within its macro-environment, including: High growth of the developing economies (opportunity); declining rates of unemployment (opportunity); and rising costs of labor in the suppliers’ economies (threat). According to Acocella & Jones (2015), Starbucks Corporation controls 73 per cent of specialty coffeehouse marketplace, as they have more than 17,000 coffee store within 55 nations, with about 6 stores opening daily.
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