According to Kapferer's model, the brand individuality prism for Nike jogging shoes has six measurements which are physique, relationship, representation, personality, culture and self-image. First, physique is the physical aspects and the key reason for the brand; tell consumers what the product is, what the merchandise actually will and what the product carries value in the eye of customers (Krishnamurthi 2007). The entire body of Nike running shoes is "sport- jogging" because that is exactly what the jogging shoes being made for. It offers all the tangible things of Nike running shoes including Nike jogging shoes feature, look, color, design and quality which these add prices to buyers as it wears for operating.
The second aspect is relationship.
It is the combo of Information Technology and people using it to carry out operations and management. In a large sense it is frequently used with in people to process data and technology. Additionally it is refer to Information and Communication Technology (ICT), which is utilized in organization, where people use this to support business processes.
There is a clear different between information system, ICT and business process. IT is very different from information system, information system contain ICT component. Information system helps to control the performance of business process.
Information system is a special kind of work system, which produces products for customer, where human and machines perform work using ICT and resources. Information system purpose is to process information.