According to Kotler (2009), a marketing intelligence system is a couple of procedures and resources managers use to acquire "everyday information about improvements in the marketing environment".
The marketing brains system help the firms meet their customer's needs by gathering customer level information that aids running a business decision making. Professionals use the marketing brains system tool to acquire information about the daily happenings in the market, analyze them and develop results for the company. The marketing intellect is based on a variety of data from company, its challengers, consumers, customers and the macroeconomic influences.
Hans Hedin (2010) says that these data must be built-into the business's market intellect systems through proper intelligence for successful corporate and business decision-making.
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Marketing, as a self-discipline, has travelled an extended distance within the last four decades. It is a trade of linking the providers of goods with the prevailing and potential customers. The changes in the buyer behavior, market, channels of distribution, the merchandizing, screen and almost anything have been huge in the past few years. The demand for further advanced products has come out almost in every field. Products have today very close similarities. The study has created almost the same kind of services and customer products. Today marketers are faced with tough decisions. One wrong decision or postponed decision can completely put business back and give opponents edge over the marketplace place, which in itself is a hardcore situation to handle.
It is true that teenagers are quick to follow anything round the world which shows up 'hip' or 'in'. It really is in their mother nature to desire to be like young people in other parts of the world. They are quick to relate and to follow what they think is popular. By fashion, are included dress, flavor in music, words, hair styles, drug-taking and even moral ideals. Except in the most traditional of societies, it is impossible to control the arriving of fashion from other countries. With television, books and mags bring so easily available, the world has shrunk and what's uncovered as 'fashion' in a single part of the world spreads like wildfire everywhere else.
Youth, usually known as teenagers, are rebels because of restlessness within. They want to assert their individuality and the values of these peers, and break from the influence of these parents and their parents' generation.