Social media marketing Essay

This can be evidence in the Durex instance as outlined in the article “Condom Campaign Leads Social Media Marketing Disasters” (Farnham, n. p. This is due to the fact that there is pervasive freedom in social media engagement. Is it therefore advisable for every venture to use social media in marketing? To begin with, technological advancement and its adoption is among the crucial aspects that any organization should prioritize in the current competitive market environment. This is not only for the sake of inclusivity, but also for the purposes of survival and growth. Work cited Farnham, Alan. “Condom Campaign Leads Social Media Marketing Disasters. ” ABC News, ABC News Network, 8 June 2013, abcnews. go. com/Business/condom-campaign-social-media-marketing-attempts-wrong/story?id=19334418.