Keywords: sensory marketing consumer behaviour
Existing clinical tests on sensory marketing attempts concentrate on the broad affect of sensory stimuli on consumer reactions to different brands. This study narrows down the target of sensory elements to olfactory and auditory stimuli and will try to analyze the result of these stimuli on consumer emotions. Further the partnership between emotions made out of these sensory stimuli and consumer purchase decision is being established.
With increasing muddle in the advertising space as multiple brands vie for consumers' attention concurrently, taking the consumers' attention is becoming more challenging than ever before for marketers today. Marketers realize the need for an alternative solution mechanism to fully capture consumer mind talk about in order to enhance brand understanding.
With the aim of "To organize the world's information and help to make it globally accessible and useful" (Google, 2012), Google expands the business to strive to becoming the best of internet-related provider, specifically in Internet analysis and advertising technology. The corporation has expanded nationally and globally, offering its search service within a large number of different languages and countries through its own unique strategy. The report starts with a discussion regarding the market Google is operating in, how Google smartly deals with its internationalisation and the positive effect strategy in accordance to its very own market placement in different stage.Followed by the comment on whether its diversification strategy suitable across the whole international market. The survey then can evaluate this plan mainly focus on the element of the potential to damage a unique brand, specifically based on..