Due to the global financial problems, the business sector is currently facing its most difficult period since high unemployment, Ireland dropping into recession for the first time because the 1980s. The Irish government officially declared it was at recession in Sept 2008, with a sharpened rise in unemployment happening in the following months. The amounts of people declaring unemployment gain in Ireland increased to 326, 000. saint Vincent shops providing support to the people in need so it is important that environmental scanning occurs to identify how Vincent's outlets can improve their services and offer all needs.
Keywords: bank advertising, advertising in finance
Advertisement takes on an important role in every sector. Since following the monetary reforms of 1991 the financial sector in India shows tremendous growth. Policies of Liberalization and Globalization have resulted in competition in the financial sector (Pathania, 2012). This keen competition on the market and change in the business and companies, led the FINANCE INSTITUTIONS to own variety and quality of products and services to their customers. In order that the grade of services which they offer should be known to the customers the companies should advertise their products and services. Advertisements helps Financial Institutions to makes an effort to improve or reinforce the attitude of the client, reader and viewer towards the publicized products.