KFC was first unveiled by Colonel Sanders. His first franchise is at yr 1952. Under new management, the first deal was for $2 Million. In 1980, there have been more income and extension of KFC was carried out. Within 50 years, the earnings gone up to $ 7 Billion. In 1952, Col. Sanders began franchising his formula door to door financed by his $105. 00. Col Sanders had more than 600 franchised outlets in the US and Canada by 12 months 1964. He sold his curiosity about his company for $2 million to several buyers. In 1966, KFC travelled open public. KFC was posted on the NYSE in 1969. Current Market Cap value on the NYSE is 7. 2 Billion. A competitive marketing strategy in the international market centered on the Latin American countries is why KFC can maintain a market authority in the global fast-food industry.