This paper; Marketing Audit Article; is designed to explore the fundamental area of the marketing planning process, which has been conducted and applied by Burger King. The marketing audit record considers both inner and external affects on marketing planning, concentrating on Burger King's marketing beliefs, marketing environment, segmentation, concentrating on and positioning in practice and marketing mixture strategies. As well as a review of their Marketing Plan itself.
Methodology:
This article is conducted by utilizing the available resources that can provide information about Burger King such as tv advertisements, print advertising, pr announcements, company annual record, and articles from major business periodicals.
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