Keywords: swot examination bata, pest analysis bata, bata swot, bata pest Introduction / Back Ground Bata India is the leading and largest manufacturers of shoes in India, which really is a part of Bata Shoe Organisation (BSO). In the beginning footwear was stated in handicrafts and small sections before the entry of Bata in Indian market. Bata Footwear Company Private Small was incorporated as a small operation product in 1931 in Konnagar, India. It built its first manufacturing facility in the start of 1934. The company widened in the years used in its size and the township was known as Batanagar. It was the first company to get ISO: 9001 recognition for its manufacturing facility in the Indian footwear industry. The business went general public in 1973 and changed its name to Bata India Limited.