Cadbury Schweppes was shaped by a merger in 1969 between Cadbury and Schweppes. Since that time the business has extended into a respected international confectionery and drinks company. Via an active program of both acquisitions and disposals the company has created a strong profile of brands which can be purchased in nearly every country on the planet. Cadbury Schweppes has almost 54, 000 employees and produces Fast Moving Consumer Goods (FMCG).
Its products get caught in two main categories:
Its portfolio of brands include leading regional and local brands such as Schweppes, Dr Pepper, Orangina, Halls, Trebor, Hollywood, Bournvita, and undoubtedly, the Cadbury masterbrand itself. These Products can be purchased in a range of countries depending on consumer personal preferences and tastes.
Geographic Segmentation: Refers as it looks to segmenting the marketplace according the spot of your country or the world, market size, market density, or local climate. Nokia for example. Has targeted rural India for a long time by manufacturing solid, yet sleek, cell phones ad sending army of customer support vans all around the countryside to show the company's dedication to assisting customers. In this manner, Nokia holds 60% of Indian's handset market.
Demographic Segmentation: Some common bases of demographic segmentation are years, gender, income, ethnic background, and family life cycle. The first one, of course refer to different categories including, new-born, babies, young children, teenagers, adults, and seniors.
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