The Confectioners' intensity of rivalry among existing companies is high even though the industry has partially differentiated products. That is due to many equally balanced competitors, slow growth in the mature market, high storage and fixed costs, and high exit barriers. All of these factors cause price wars, advertising battles, the emergence of new product lines and higher quality of products in the Confectioners industry.
The Bargaining Power of Buyer: LOW to MEDIUM
Although there are several large-volume buyers, such as Wal-Mart, who could bargain to lower the prices, thus reducing the industry's profits, there are other factors that can limit the bargaining power of buyers.
Background to the analysis:
Research Subject matter: : "How Recruitment and Selection procedure impact Sainsbury's to increase its performance and market show in the retail sector?"
This research is actually based on learning how the Recruitment and Selection process of the Sainsbury which really is a huge in retail sector of UK market can help to increase its performance and market show in the retail sector.
One approach of the staffing of organizational tasks is to recruit a pool of folks who are likely to have the qualification required and also to select from among them those who will be most likely to execute well in the jobs. It is often desirable to subject matter applicants to various testing or to notice them systematically to make it more likely that the prospects with the best certification are picked.