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Evaluating Advertisements

Chapter 10 focuses on the different types of marketing strategies that companies use to influence customers. In this assignment, you identify these techniques. This is a two-part assignment. Part 1: Find two (2) print ads (not tv commercials) specific to each of the categories listed below. You should have a total of six (6) advertisements. Provide the link for each ad and if possible, include the actual add. Justify each selection. (a) Fallacy in advertising - scare tactics, questionable cause, popular appeal, appeal to inappropriate authority, hasty generalization, amphiboly, or naturalistic (b) Rhetorical devices and misleading language - euphemism, hyperbole, emotive words, vague language (c) Faulty or weak arguments Part 2: Use the 6 ads you selected to answer the following critical thinking questions. Identify one ad that corresponds to each question. Provide evidence to support your answers. 1.Do the ads provide credible evidence and/or statistics to support any casual claims? If so, give examples. 2.Do the ads play on our tendency to give in to group pressure? Explain. 3.Do the ads set up a desirable image or lifestyle that may not be related to the product? If so, explain. 4.Do the ads leave out information that is necessary for us to make a decision? Explain your answer. 5.Do the ads make you want to buy the product or service? Why or why not?
Chapter 10 focuses on the different types of marketing strategies that companies use to influence customers. In this assignment, you identify these techniques. This is a two-part assignment. Part 1: Find two (2) print ads (not tv commercials) specific to each of the categories listed below. You should have a total of six (6) advertisements.
Assignment ID
100026
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CREATED ON
5 February 2017
COMPLETED ON
7 February 2017
Price
$40
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5 February 2017
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5 February 2017
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