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Marketing Products: An Analysis of the Heat Rush advertisement Marketing Products: An Analysis of the Heat Rush advertisement Communications advertising,.

Today’s society presses men and women to look a certain way causing consumers to become zealous over different fashion trends. Advertising plays a major role; influencing consumers that they need to achieve the new fashion. Advertisers use different tactics to attract consumers to take interest in a product that is being promoted. The purpose of these tactics is to entice the consumers want and need toward the product or services. For example, the advertisement for Heat Rush a fragrance by super star Beyoncé Knowles appeal to consumers need for attention and prominence. The appeals used in this ad convince consumers that wearing this fragrance will make their lives exhilarating.

How does a consumer learn about fragrances such as Heat Rush? Often advertiser use magazines to target audience. Of course, magazines must have an attractive cover to pull the consumers attention. “Essence” magazine has actor Regina King oversized on the front cover of their magazine. Kings unblemished skin, perfect white teeth, and chestnut brown eyes are captivating. The magazine uses pink, black, and silver colors as lures. Pink is often associated with female, black- high class or formal, and silver- as elegant. The articles, “Get Your Sexy Back”, “Unleash Your Passion”,

Today’s society presses men and women to look a certain way causing consumers to become zealous over different fashion trends. Advertising plays a major role; influencing consumers that they need to achieve the new fashion. Advertisers use different tactics to attract consumers to take interest in a product that is being promoted.

Assignment ID
100008741
Discipline
Type
CREATED ON
16 April 2018
COMPLETED ON
19 April 2018
Price
$21
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16 April 2018
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16 April 2018
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16 April 2018
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16 April 2018
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19 April 2018
Writer completed order Marketing Products: An Analysis of the Heat Rush advertisement Marketing Products: An Analysis of the Heat Rush advertisement Communications advertising,. for 1 day, meeting the deadline
19 April 2018
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