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The History of Southwest Airlines

Southwest Airlines has an interesting history, and this well-known company was established by Herb Kelleher and Rollin King in 1971. It started from serving such big cities as Houston, Dallas, and San Antonio. It was the first airline to offer the famous frequent miles loyalty program to its customers. It allows all passengers to bank their travelled air miles and use them as a credit for reduced airfares or even free tickets. Southwest Airlines is a brand that was a pioneer of different senior discounts, fun lack, and fun fares too.

In 1984, Southwest Airlines became the number one company in terms of its customer services. In 1988, it turned into one of the largest air carriers in the US because it managed to carry more than fifty million passengers on a yearly basis. It served a number of key locations, including southern, northern, and others. This company also succeeded to take over some other airlines, and this is what provided it with a strong competitive edge in this industry.

Initially, Southwest Airlines was the airline incorporated to serve 3 major cities in Texas. Based on one famous story, its founders King and Kelleher decided to meet because the first one wanted to describe the concept of the future company during a dinner. He described it on a napkin as a simple triangle that symbolized the main routes, such as San Antonio, Houston, and Dallas.

Some of the most popular airlines of that time initiated legal action, thus starting a 3-year legal battle to keep it on the ground. Southwest Airlines managed to prevail in the court and got the right to fly in this state. The story of this legal fight was even turned into a book for children published in 1983. Its plot was adopted into a musical sponsored by this airline and played only in the places served by Southwest Airlines.

Its founders used a number of ideas when forming the corporate culture of this airline. They worked hard and extensively to run a successful business. The first flight attendants who were hired by this company were chosen by a special committee of people. This kind of selection resulted in a skilled and qualified group of female flight attendants and they all could be described as long-legged majorettes, cheerleaders, and dancers with their unique personalities. Founders even decided to dress them in go-go boots and similar outfits.

Southwest Airlines has an interesting history, and this well-known company was established by Herb Kelleher and Rollin King in 1971. It started from serving such big cities as Houston, Dallas, and San Antonio. It was the first airline to offer the famous frequent miles loyalty program to its customers.

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Assignment ID
100005642
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CREATED ON
14 August 2017
COMPLETED ON
15 August 2017
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$21
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diegofsandovalc2
19 November 2017
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23 October 2017
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