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Online Resource – The Edmund’s Journal

The Edmund’s journal is one of the top automotive websites in the US. The company exists since 1966. At that time, it produced printed publications, and starting from 1995, it became publishing an online journal. Every month, the website’s visitors view more than 200 million pages of the site. The company's revenue consists of displaying ads on the website and selling leads to auto dealers.

The headquarters of the company are in Santa Monica, California. It also has an office in the center of Detroit in Michigan. The journal is privately held. The majority stake belongs to the Steinlauf family.

At first, the company was publishing printed booklets about specifications of different cars to help car shoppers choose what they like. In 1988, the Steinlauf family bought the company.

By the 1990s, the Edmund’s published its data to CD-ROM while continuing publishing such books as Edmunds New Cars & Trucks Buyer’s Guide, Edmunds Strategies for Smart Car Buyers, and Edmunds Used Cars & trucks Buyer’s Guide. The Edmund’s journal was launched in 1995. By the next year, the company has concluded web commerce agreements with Autobytel, a website that links buyers with nearby dealers. Also, they signed an agreement with the auto insurance company, Geico. According to the agreement, every time a lead was generated from the Edmund’s website, it would get paid.

In 2000, the company has introduced the service, True Market Value. It analyzed various factors suggesting the transaction price for vehicles. The same year, the company launched simple websites for web-ready mobile phones and PDAs. In 2005, Inside Line was launched – a free online magazine for car enthusiasts. The magazine presented content about cars in the form of photos, videos, blog posts, news articles, road tests, and discussion boards. In 2013, the magazine however ceased to exist. The company launched the first mobile phone apps in 2010.

In 2011, the service for used cars was launched. It allowed users compare vehicles in the market. In 2012, the first ever TV advertising campaign was launched. The next year, the Edmunds Price Promise was issued – a feature that allowed users to see the accurate price of a vehicle online and guaranteed by a local dealer.

The Edmunds journal website includes prices for both used and new vehicles, inventory and dealer listings, a database of national and regional incentives and rebates, reviews of vehicle test drives, and tips on all aspects of car purchases and ownership.

The Edmund’s journal is one of the top automotive websites in the US. The company exists since 1966. At that time, it produced printed publications, and starting from 1995, it became publishing an online journal. Every month, the website’s visitors view more than 200 million pages of the site. The company's revenue consists of displaying ads on the website and selling leads to auto dealers.

Assignment ID
100004947
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CREATED ON
30 May 2017
COMPLETED ON
1 June 2017
Price
$23
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