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History of Sony Corporation

Sony Corporation is a Japanese multinational corporation headquartered in Tokyo and formed on May 7, 1946. In 2014, the company took 105th place in the Fortune Global 500.

Sony Corporation was founded by Akio Morita and Masaru Ibuka on May 7, 1946. In the beginning it was called Tokyo telecommunications and industrial company or abbreviated Totsuka, but then it was changed to Sony. The name is derived from the combination of the Latin word sonus and English word sunny boys.

Morita was the head of the company for a long time and was responsible for marketing and sales, and managed to bring it to a huge success in the market. Sony has made its name on a good and attractive design, and innovations. A special role the company paid to a decrease in the size of their products.

In 1950, the company launched its first radio TR-63, which started the company’s success. The radio, though called a pocket one and was really small, didn’t fit in the pocket of an ordinary man’s shirt. For salespeople company sewed special shirts with larger pockets so that they could put the radio in them.

In 1979, the first prototype of a portable audio player Walkman appeared. In 1983, Sony, together with Philips released the first CD on the market. In 1990, the first mini-diskmen were created. For the year of 1990 Sony has released about 500 new products, that is, almost two new items were invented a day. In late 1994, the company introduced game console – PlayStation to the Japanese market.

In 2001, Sony has teamed up with the Swedish company Ericsson to produce their own mobile phones. In 2002, the first release of Sony Ericsson phones happened. Gradually adding their inventions in phones, Sony produced the series of Walkman and Cyber-shot. But in 2011, Ericsson gave up its stake in the partnership. Starting next year, all mobile phones were produced exclusively under the Sony brand.

In 2012, together with other Japanese electronics manufacturers (Toshiba, Hitachi) and public-private corporation INCJ, the company Japan Display was established. This company is engaged in the production of screens for mobile devices. The same year, the deal on the absorption of Ericsson’s share in the former joint venture Sony Ericsson was completed. After that an active promotion of Sony products in the market of Android-smartphone and tablets began.

Sony Corporation is a Japanese multinational corporation headquartered in Tokyo and formed on May 7, 1946. In 2014, the company took 105th place in the Fortune Global 500.

Sony Corporation was founded by Akio Morita and Masaru Ibuka on May 7, 1946. In the beginning it was called Tokyo telecommunications and industrial company or abbreviated Totsuka, but then it was changed to Sony.

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