How can I earn money with StudyBay Top writers
Order Assignment
This order has already been completed on Studybay
On Studybay you can order your academic assignment from one of our 45000 professional writers. Hire your writer directly, without overpaying for agencies and affiliates! Check price for your assignment
3 bids submitted. Essay Example.

History of Sony Corporation

Sony Corporation is a Japanese multinational corporation headquartered in Tokyo and formed on May 7, 1946. In 2014, the company took 105th place in the Fortune Global 500.

Sony Corporation was founded by Akio Morita and Masaru Ibuka on May 7, 1946. In the beginning it was called Tokyo telecommunications and industrial company or abbreviated Totsuka, but then it was changed to Sony. The name is derived from the combination of the Latin word sonus and English word sunny boys.

Morita was the head of the company for a long time and was responsible for marketing and sales, and managed to bring it to a huge success in the market. Sony has made its name on a good and attractive design, and innovations. A special role the company paid to a decrease in the size of their products.

In 1950, the company launched its first radio TR-63, which started the company’s success. The radio, though called a pocket one and was really small, didn’t fit in the pocket of an ordinary man’s shirt. For salespeople company sewed special shirts with larger pockets so that they could put the radio in them.

In 1979, the first prototype of a portable audio player Walkman appeared. In 1983, Sony, together with Philips released the first CD on the market. In 1990, the first mini-diskmen were created. For the year of 1990 Sony has released about 500 new products, that is, almost two new items were invented a day. In late 1994, the company introduced game console – PlayStation to the Japanese market.

In 2001, Sony has teamed up with the Swedish company Ericsson to produce their own mobile phones. In 2002, the first release of Sony Ericsson phones happened. Gradually adding their inventions in phones, Sony produced the series of Walkman and Cyber-shot. But in 2011, Ericsson gave up its stake in the partnership. Starting next year, all mobile phones were produced exclusively under the Sony brand.

In 2012, together with other Japanese electronics manufacturers (Toshiba, Hitachi) and public-private corporation INCJ, the company Japan Display was established. This company is engaged in the production of screens for mobile devices. The same year, the deal on the absorption of Ericsson’s share in the former joint venture Sony Ericsson was completed. After that an active promotion of Sony products in the market of Android-smartphone and tablets began.

Sony Corporation is a Japanese multinational corporation headquartered in Tokyo and formed on May 7, 1946. In 2014, the company took 105th place in the Fortune Global 500.

Sony Corporation was founded by Akio Morita and Masaru Ibuka on May 7, 1946. In the beginning it was called Tokyo telecommunications and industrial company or abbreviated Totsuka, but then it was changed to Sony.

Related Materials
Assignment ID
100002987
Discipline
Type
CREATED ON
November 9, 2016
COMPLETED ON
November 10, 2016
Price
$14
This order has already been completed on Studybay
On Studybay you can order your academic assignment from one of our 45000 professional writers. Hire your writer directly, without overpaying for agencies and affiliates!
Check price for your Essay
Essay Example Comments
bynumta5
July 22, 2017
bynumta5
This is my first time using Study Bay and wont be my last, the writer went off the instructions i gave and worked his magic! I will use this write again in my future research papers.
nktputty29
July 21, 2017
nktputty29
Paper was professionally written, I couldn't have been more pleased. Excellent communication, delivery of paper was received earlier than expected.
aliscia.calvin75
July 21, 2017
aliscia.calvin75
Excellent work. Thank you!