As a result of global integration, a multi-ethnic and multicultural society develops that is in need of regulation of relations between its members. However, these same processes cause the opposite trend of anti-globalization, characterized by the increased interest in their own culture and self-determination of ethnic identity. This inevitably leads to clashes between large and small groups. As a result, there are opposite trends: the total negation and destruction of the social, cultural, ethnic, and political diversity in some countries and its recognition and promotion in the other, when, on the one hand, intolerance results in its extreme form – extremism, and on the other – proclaimed freedom and human rights border absurdity. In such circumstances, people and society need to develop values in life and set priorities. Such regulator of interpersonal and social relations is the concept of political correctness, entrenched in the human mind primarily as a marker of freedom, democracy, and civil society.
The appearance of the term political correctness is connected with 1936, when Summer Olympic Games were held in Berlin. As we know, by the time Adolf Hitler was the head of the National Socialist German Workers’ Party and has strengthened his power, nationalist ideas spread in Europe, and the Spanish Civil War was starting in Spain. The foreign political situation in the world was tense. It is during these Olympic Games, due to Germany’s decision to ban the participation of Jews in the competition the United States had planned to boycott the Olympic Games in protest against ethnic discrimination. Under pressure from the major powers, official prohibitions for national minorities have been removed, but this did not change the heated atmosphere. History remembers a case when Adolf Hitler refused to welcome the hands of Jewish and black athletes.
Great sport cannot stay out of politics. Such an event as the Olympics is in the heart of the political games around the sport. Political correctness in sport is distinctly manifested, for example, the International Federation of Judo banned the athlete from Saudi Arabia to perform in hijab. In another Olympic discipline – beach volleyball – Muslim countries have made changes in the rules: now women cannot play in a bikini and need to wear shorts to cover themselves. Another example is when the Greek Olympic Committee excluded from the composition of its delegation an athlete, who spoke carelessly in her personal blog about African illegals.
As a result of global integration, a multi-ethnic and multicultural society develops that is in need of regulation of relations between its members. However, these same processes cause the opposite trend of anti-globalization, characterized by the increased interest in their own culture and self-determination of ethnic identity.