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A Transformation to an E-Commerce Solution
We can remember Steve Jobs’ interview with Wired in 1996 where he said that the future power of global e-commerce is going to be huge. However, Jobs couldn’t have realized how huge it will be.The studies say that e-commerce sales are going to rise to nearly $1.6 trillion this year and to about $2.5 trillion by 2018. Now we are at thepoint where consumer behavior and interaction points are changing the way of business. It is extremely important for a business to understand their customer better and to use the benefits of the emerging technologies to provide seamless service. In addition, we can say that the explosion in the use of mobile devices and transactions on our smartphones has launched global e-commerce on an even faster track for growth.A perfect E-commerce platform facilitates a service to tech-savvy consumers and makes the product available at the right place, at the right time and at the rightprice.It makes possible to approach international markets. At the same time, the goods of the company should be qualitative andthe service ought to be customized.Transformation could be divided into the following points:-Strategic. It is very important to know why an organization wants to transform its e-commerce strategy. Is it to attract a new audience? To save an existing one? To promote new products? These and other questions will help the organization to define its purposes. What’s more, the company will probably realize where they currently stand in the consumer’s mind. -Technical. It means that the company should think about what it needs for E-commerce transformation. What technologies should be used? What skills and knowledge will a marketing department need to learn and use? Without this, achieving e-commerce the transformation will be problematic.-Operational. On this stage when the goals are defined and solutions are found, the company should realize who would help them to reach the goal. The right team, with the right skill sets is very important. However, it isn’t enough to hire new workers or train existing staff, the company should organize the workers and their communication.If you need to achieve e-commerce transformation, you ought to carefully evaluate your specific needs and create a strategy that works with the resources you have. Transforming your e-commerce strategy is a big project, but it doesn’t have to be a disorganized one.
We can remember Steve Jobs’ interview with Wired in 1996 where he said that the future power of global e-commerce is going to be huge. However, Jobs couldn’t have realized how huge it will be.The studies say that e-commerce sales are going to rise to nearly $1.6 trillion this year and to about $2.5 trillion by 2018.