Theorists Louis Virz and Talcott Parsons only emphasized the importance of the media as an instrument of social control. In the XXI century, with the development of the Internet, there is a new phenomenon - blogs that have a huge impact on public opinion. There Mandera theory, which is closely linked with the concept of Jean Baudrillard "hyper reality". An example is the trial of OJ Simpson in 1994, when the reality is transmitted through the media was a catalyst for the creation of a specific picture of what is happening. In this regard, the process acquired a global dimension. In fact, the "hyper reality" – it is a concept that suggests that the media are not only a window to the world, but it is often a part of described reality. Marshall McLuhan introduced the concept of "global village" in 1960. This concept describes the new current communication situation. McLuhan describes a "compression" of the world with the advent of electronic communication, when the physical distance between the interlocutors has ceased to play a significant role in communication.
In our time, there is a huge media impact. Now, most people in the world spend their leisure time watching TV or surfing the Internet, instead of spending their free time to visit the theater, or library.
Through years of research, scientists have found that the more educated people tend to have a more prestigious job. They tend to be better informed about current events, knowledge of which is obtained by both print and broadcast news media.
The media has a lot of advantages. The main role of the media – it is an information and education. Thanks to the media people can get quite a variety of virtually knowledge about everything in the world.
Media create the conditions for human development, in particular the enrichment of vocabulary, mastering a wide range of information.
The Internet can be useful to develop people`s personalities, because by means of the Internet it can be easier and cheaper to communicate and to obtain useful information. But the problem is that the Internet is replete with inaccurate data.
More and more television programs are filled with profanity and scenes of crime and pornography.
What we see and read, it is part of our reality and the inner world, as the information that we receive and that we operate, forms our view and attitude to the world. Therefore, the quality of information received by us is immeasurably important for personal development.
Theorists Louis Virz and Talcott Parsons only emphasized the importance of the media as an instrument of social control. In the XXI century, with the development of the Internet, there is a new phenomenon - blogs that have a huge impact on public opinion. There Mandera theory, which is closely linked with the concept of Jean Baudrillard "hyper reality".