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Competition of Honda and Toyota

Toyota and Honda, these are two producers who are for more than a year at war among themselves, and benefits of moving from one to another depending on the specific market and the specific model. As a rule, the battle that made watching, studying sales results, but now we have much more clear evidence of the relationship between the two famous brands.

Both Japanese automakers have never felt for each other warm feelings. The story goes that Soichiro Honda went against the will of the Japanese auto cartel when he introduced his first car - pickup T360 - in 1963. And no matter in what the front was going confrontation between the two companies: whether the battle for sale family sedan Accord and the Camry, the fight for the title of King of the Japanese supercar 90s with the NSX and the Supra, or competitions in such races as Indycar, Super GT and Formula 1, one thing is certain: if somewhere there is one of the automotive giants of Land of the Rising Sun another almost certainly will be seen nearby.

It all started with the fact that the Japanese automaker Toyota was forced to instruct its dealers to stop selling eight models to fix a gas pedal defect. Production of these vehicles is temporarily stopped. The defect manifests itself in fixing the gas pedal in a recessed position, which causes the improper behavior of the car to slow down, if necessary.

Take advantage of the situation and respond quickly to emerging troubles at Toyota decided its main competitor - Honda. "Our gas pedals are not sticky!" – was appeal of the representatives of the company to its customers through electronic billboards in the United States.

However, no one expected that the impact will be reflected in the assailant: Honda is recalling 646 thousand vehicles worldwide. The reason for withdrawal was the fault battery switch, which may cause a short circuit and fire.

Also, according to the latest figures, Toyota Corolla is ahead of Honda Civic in terms of volume of sales in the Thai market. But until recently, not everyone knew about it. Now, after the recent event in Bangkok, about the relationship between the two brands it is known all over the world.

How Corolla perched on miserable Civic - no one yet knows. It may well be that this is the work of creative advertisers. In this case, they should at the same time criticize the barbaric methods of and praise for innovative approaches to promote their products. You can, of course, to assume a more rational option and say that this is only a little different, or rather very unusual accident.

Toyota and Honda, these are two producers who are for more than a year at war among themselves, and benefits of moving from one to another depending on the specific market and the specific model. As a rule, the battle that made watching, studying sales results, but now we have much more clear evidence of the relationship between the two famous brands.

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Assignment ID
100002729
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CREATED ON
November 9, 2016
COMPLETED ON
November 10, 2016
Price
$8
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September 29, 2016
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September 29, 2016
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