Millers executive vice president of marketing told that they’re disclosing a brand new look as well as attitude for Miller Lite with a year. It’s going to be exciting and memorable. Having moved away from TV ads, Miller Lite has shifted its attention to other worthy advertisement medians, including billboards, magazines as well as sponsorships. Their advertisement campaign comes with a humorous appeal, increasing the attention from the reader and also the overall liking of the ad. The three ads, which have been picked up to be discussed all boast a similar humorous appeal, though they’re absolutely different. The most appealing ad, simultaneously sexy and humorous is the dubbed "Dog under the Skirt." It doesn’t matter who the attended target might be this, the given ad effectively catches the attention of anybody who’s flipping through the pages. Similar to the "Dog" ad is the "Streaking" advertisement, illustrating a person streaking across a golf course during a tournament with the words "Hole in One" written on his back with an arrow, which points downwards. Anybody, having a sense of humor would believe that this ad is really funny. It catches the eye of the audience due to the fact that the man, who is running, is absolutely naked. The third and final ad displays several guys playing basketball. One of the players jumps and his butt finds itself before the face of an opposing player. Not as racy as the other advertisements, this one is a funny too, though still serves the purpose of catching the audience’s attention. All of the advertisements are followed at the bottom of the page with some standard context, conveying the message to share great stories with pals over a Miller Lite. The three ads mentioned above were taken from a FHM. Maxim magazine has an eight-page advertisement to display how a few guys had a hot weekend in New York, where they came across the "Catfight" girls. Maxim informs its audience how to grasp a chance from Miller Lite to meet these females. Via magazines advertisements just like this, Miller Lites intended target market seems to be exactly males, ranging from the ages of 21 to 34. Miller targets folks of this age group due to the fact that according to the beer industry up to 53% of annual volume is consumed exactly by this age group. By impacting this age of consumer to buy Miller Lite, the Miller Company boasts the opportunity to create brand loyalty from these people.
Millers executive vice president of marketing told that they’re disclosing a brand new look as well as attitude for Miller Lite with a year. It’s going to be exciting and memorable. Having moved away from TV ads, Miller Lite has shifted its attention to other worthy advertisement medians, including billboards, magazines as well as sponsorships.