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PR Impact on Society

Public relation is an activity that aims to increase understanding between an organization or individual and one or more groups of people called publics. Communication between specialists and the target auditory is used for this purpose. The term is also used for indicating the profession responsible for handling those activities. Educational institutions, corporations, government agencies, entertainers, politicians, labor unions, and religious groups are those who use public relations. Publics vary from stockholders and employees to members of the media and entire communities. Public relations are used by many organizations to gain the understanding of their employees and customers.

There are different communication strategies that range from simple news releases to sophisticated public relations campaigns, including featuring advertisements, films, speeches, and TV appearances. Such communication aims to gain the good will of the community. Public benefit is the basis of any effective public relations campaign. Publics will not support an organization that does not serve its needs. Organizations and individuals are helped by public relations experts to learn what their publics want. They are needed to establish communication policies reflecting concern for publics' interests.

Public relation is practiced through public relations firms or agencies, corporate public relations departments, as well as public information departments. In a corporate Public Relation department, specialists do PR activities only for that organization. PR firms provide their services for several individuals or organizations that are called accounts or clients. Nonprofit organizations, including colleges and government agencies, also have their own public information departments.

Today, the Internet is the first communication point for many individuals and organizations. PR specialists can instantly update their consumers and the public with company news and product innovation. Thanks to websites, it is easy to establish interactive communication between consumers and PR representatives. PR professionals use email to communicate with members of the media as well as for sending out mass press releases announcing different company news.

Public relation is an activity that aims to increase understanding between an organization or individual and one or more groups of people called publics. Communication between specialists and the target auditory is used for this purpose. The term is also used for indicating the profession responsible for handling those activities.

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Assignment ID
100002424
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CREATED ON
25 October 2016
COMPLETED ON
28 October 2016
Price
$29
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