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Competitive Analysis of Metro Holdings Ltd

Metro Holdings Ltd had its beginnings in 1957 in a small store in High Street in Singapore that measured then 250 square meters. That store was founded by the late Mr Ong Tjoe Kim. Since it was first opened it thrived and grew and became one of Singapore’s major department store chains.

Metro Holdings Ltd was created in 1973 to take the management of three Metro department stores that existed then. The same year the company was on the list of the Stock Exchange of Singapore. The Group then developed its retail business and modified into the property construction, development, marketing, and distribution and leisure sectors. Today, the company concentrates on its two main business sectors – development and investment of the property, and retail.

Metro’s initial participation in property development started with the search for a main retail district location for a department store and resulted in the purchase of Orchard Square Development Corporation Pte Ltd (OSDC) in 1976. The latter held a lease for 99 years for a prime location, Orchard Square, Singapore. After delays in getting permission of planning and solving issues with the landlord, construction work began in 1989. It was completed in 1993 with the OSDC’s stake of 27% at 34,731 square meters of gross leasable area. In 1987, Metrobilt embarked into China and secured a joint venture that led to the development of an office tower in Guangzhou, China. The collapse of the stock markets was a huge obstacle of this development. In 1993, joint ventures were set to develop an office building Metro Tower and an entertainment center Metro City in China. After that more joint ventures followed to develop constructions in China, as well as in Malaysia.

Now, Metro Holdings Ltd is one of the major retail companies in Singapore and the department store business is a household name in Singapore. The department store business afterward expanded into Indonesia and Malaysia. At various points over the years, Metro Holdings Ltd has been a tool of introduction into Singapore various brands such as Cartier, TOYS R, US, Kmart, Tag-Heuer, Piaget, and Burberry.

Metro Holdings Ltd had its beginnings in 1957 in a small store in High Street in Singapore that measured then 250 square meters. That store was founded by the late Mr Ong Tjoe Kim. Since it was first opened it thrived and grew and became one of Singapore’s major department store chains.

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Assignment ID
100002340
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CREATED ON
October 19, 2016
COMPLETED ON
October 20, 2016
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$39
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