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The Toyota Prius Marketing Plan

Nowadays, Toyota is one of the main leaders in the automotive market, and it re-established its prominent reputation after the release of its Prius models. Some of the greatest benefits offered by them include a great firm and time. It’s hard to deny that Toyota Prius was booming when it’s first arrived in the market because everyone wanted to have it after its first appearance. Many consumers still want to buy this car model at the moment.

Another great thing that attracts people to Prius cars is that Toyota places great importance of saving the environment, and almost all of its scrap metal is recycled properly. This means that nearly 85% of all cars produced by this company are recyclable. Many consumers choose this brand due to the fact that it reuses and recycles its scrap metal to produce new cars. They are willing to make more purchases on Prius models because they know that they help the society conserve fossil fuels, and all the above-mentioned points are included in the marketing plan of Toyota Prius to maintain its huge popularity.

The success of this car model is impossible without building strong relationships with consumers via effective marketing tools and methods. When the demand for it started to rise, most dealers were unable to supply all clients with Toyota Prius, but this company didn’t want to lose potential buyers and damage their connections with dealers. That’s why it increased the production of this brand and created better relationships with its executives in many countries. This is how Toyota showed its dedication to consumers and the environment at the same time.

Basically, the marketing plan of Toyota Prius is focused on the needs and desires of its targeted market. It’s a famous full-hybrid electrical vehicle or a mid-size hatchback that was a compact sedan at the very beginning. This car is proven to be one of the cleanest vehicles available in the US market according to its toxic and pollution emission rates, and it’s sold in many countries in the world, thanks to its great marketing plan.

There is an effective communications method developed to interact with the targeted market of Toyota Prius, and its basic goals include improving a brand image and enlarging the customer base. The sales of this car model are expected to rise, and approximate numbers are also included in this plan focused on print, TV, and online ads.

Nowadays, Toyota is one of the main leaders in the automotive market, and it re-established its prominent reputation after the release of its Prius models. Some of the greatest benefits offered by them include a great firm and time. It’s hard to deny that Toyota Prius was booming when it’s first arrived in the market because everyone wanted to have it after its first appearance.

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Assignment ID
100002277
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CREATED ON
October 19, 2016
COMPLETED ON
October 20, 2016
Price
$22
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Essay Example Comments
malkhate
May 8, 2016
malkhate
thank you!!
malkhate
May 8, 2016
malkhate
thank you!!
malkhate
April 29, 2016
malkhate
THANK YOU!