Multimedia is a relatively new branch within the context of information technologies. The term refers to the simultaneous display of different kinds of information to several user information channels. When it comes to multimedia, a receiver usually plays an important role, so an exchange of information is not one-sided. Generally speaking, multimedia is an interactive system that presents sound, animated computer graphics, video frames, still images and text all simultaneously in order to reach an audience.
Computer multimedia systems are widely used in education, art, advertising, science, trade and other areas of our everyday life. In all of these areas, multimedia applications open up new possibilities that were not available earlier when using outdated technologies. For example, take a look at modern education. To help a student to better understand and remember whatever it is they are learning, multimedia techniques ensure that both visual and audio communication channels are used to their full potential. In addition, interactive mode allows the student to influence the pace of their learning, to check the progress, or to repeat the lesson if something is left unclear. Moreover, some electronic reference books, encyclopedias, art and music albums now exist in a multimedia format. They provide unprecedented amounts of information supported with colorful illustrations, animation, videos and music. For example, a multimedia musical encyclopedia gives a reader an opportunity to listen to music while learning more about its composer.
Not to mention that nowadays people can recreate models and patterns on the computer with multimedia sources in order to project their assumptions or forecasts and support it with a strong receivable effect. Multimedia creates an illusion of reality in relation to the processes that are inaccessible to human in their daily life. For example, a scientist can carry out astronomical calculations on their computer, say, calculate a path of the celestial body in one hundred years to come, and then create a realistic model of it on the screen supported by animated scenes and sound effects.
Last, but definitely not least, multimedial is actively used in media advertising and a service sphere. With each year, we can see more and more sales rooms and shop windows with computers screens that advertise goods. Moreover, multimedia advertising is what we see on television all the time.
Multimedia is a relatively new branch within the context of information technologies. The term refers to the simultaneous display of different kinds of information to several user information channels. When it comes to multimedia, a receiver usually plays an important role, so an exchange of information is not one-sided.