There should be something more in any message included in advertisements to meet people’s casual eye. All efficient ads work best when they target the main desires and needs of the audience, just like other available forms of communication, so they should be focused on something highly calculated and intuitive. There are some questions that should be answered to improve the process of analyzing ads. Before you start, you should make their list because it will help you.
Who are targeted consumers of advertisements? What mood do they create? How do they do it? What about their design? What are their basic elements? How are they arranged? What do they want to tell consumers? All people see endless ads on a daily basis, and they let average consumers sit back and dream about reaching their individual ambitions. All people have their unique goals to achieve, but their personal success depends on the drive and will that they have inside.
Imagine shoe ads that supplement people’s motivational drive, and Nike’s ads are some of the greatest examples. That’s because this advertisement creates a certain conceptual situation that running shoes can take place of ever-faithful companions and become good friends to any buyer. The main caption of this advertisement states that Nike’s running shows are always there to provide consumers with the necessary motivation and allow them to achieve their fitness and other goals.
This interesting advertisement contains its powerful appeal to the desires of many consumers for their personal fitness achievements and makes quite a convincing claim while using the necessary components of a rhetorical triangle. When deeply analyzed, all of its artistic elements, such as colors, layouts, and other media, they show effective advertising techniques used by its creators. The audience is influenced by how all images are represented and how advertisers apply them to spread an important message.
This Nike’s ad offers a 2-page spread of its eye-catching line of running shoes depicted in some bright and green lawn. However, shoes and grass are not the only things that should catch the attention of people, as they should focus on the fact that these running shoes are attached to a leash. There is a statement that these are not running shoes included in this advertisement, and it makes consumers wonder about the meaning.
There should be something more in any message included in advertisements to meet people’s casual eye. All efficient ads work best when they target the main desires and needs of the audience, just like other available forms of communication, so they should be focused on something highly calculated and intuitive.