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The Marketing of Nike Essay

Nike is one of the most popular and reliable brands when it comes to marketing, and its promotional strategies are the strongest in the industry. That’s why this company established its hold against major competitors, such as Reebok and Adidas, and its pull strategy helps it achieve this goal. Its marketing mix deserves attention and being studied.

First, people should focus on the products in the marketing efforts of Nike. This company offers a good selection of sports apparel, shows, and equipment, and they all are in top-selling consumer categories. This brand also started selling its athletic bags, apparel, and accessories, and they all are in high demand. Besides, its line of casual clothes and footwear in addition to different accessories for women, men, and children deserve attention too.

Nike also markets its head gear through reputable manufacturers while distributing in-roller skates, skate blades, ice skates, hockey sticks, and other products of a good quality, and they are gladly bought by consumers. In terms of the price ranges set by Nike, they are designed to remain competitive to other available and popular brands in this industry. All prices are based on a premium segment as targeted consumers, and Nike is a brand that commands only high premiums. Its pricing strategies make use of vertical integrations in prices wherein different participants at channel levels take part in specific level operations. This is what allows Nike to control expenses and influence current product prices.

Places are also important for the marketing mix of Nike, and there are many brand shops that sell it quality products all over the world. In terms of international markets, this company sells products via independent distributors, subsidiaries, and licensees. It has its production facilities on Asia while its operational units and customer services are located worldwide.

In addition, promotions are also important for successful marketing, and they are largely dependent on finding easily accessible store locations. This aspect avails of targeted ads in newspapers and other strategic alliances. Nice is a brand that has many athletes who serve as its brand ambassadors, including Renaldo, Lance Armstrong, and others. All of these marketing efforts result in high sales and increasing popularity of this company these days.

Nike is one of the most popular and reliable brands when it comes to marketing, and its promotional strategies are the strongest in the industry. That’s why this company established its hold against major competitors, such as Reebok and Adidas, and its pull strategy helps it achieve this goal. Its marketing mix deserves attention and being studied.

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Assignment ID
100002010
Discipline
Type
CREATED ON
September 25, 2016
COMPLETED ON
September 26, 2016
Price
$46
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Essay Example Comments
nikhildogra000617
May 15, 2017
nikhildogra000617
nice work .
user60983
May 9, 2017
user60983
Great writer. Highly recommend.
jenettem9880
May 7, 2017
jenettem9880
Great work!