When dealing with such subjects as popular culture and mass media, they are quite controversial in their nature. For example, many political economists think that the main role of the modern media industry is creating the phenomenon of the previous century, but its supporters claim that it’s all about creating the populous, which depends on capitalist production processes of the communication sector.
Their arguments are based on the incredible interpretive power of people so that they believe that viewers can break intended meanings in different media messages, thus opposing to the power blocs that want to impose their ideology to the audience. This anarchistic activity of people is responsible for creation popular culture as their effective defense mechanism, and this is what creates certain controversy.
Even if you accept these ideas of supports, it’s hard to disregard the manipulative power of the mass media and specific effects on both social and cultural lives of the public. On a daily basis, people are exposed to a number of visual messages that keep telling them what to choose, eat, wear, watch, listen to, and so on. Even if people try to avoid their influence, it’s hard to resist it and protect themselves so that their interpretive power is not helpful all the time.
The mass media leads them to the path and ends in following the above-mentioned directives, even if people don’t realize that fully. For instance, they may not even recall the TV ads that opened the gates of their path. Nowadays, the US is the greatest economic power in the world, so it also has the largest and strongest media industry. That’s why it’s necessary to review important relationships and controversy between popular culture and the mass media within a social context of this country. This step will help many students get a better grasp of this interesting subject.
To make a simple analysis of this subject, it’s advisable to divide this industry into a few basic branches, including news, commercials, and entertainments. There are certain studies that show that the main reasons for TV viewing is relaxing and emptying people’s minds. They often choose different entertainment programs for their relaxation, but the mass media does that too because they are effective influence tools as people are not busy with their mental activities when watching them. TV series are some of the greatest examples used for this purpose.
When dealing with such subjects as popular culture and mass media, they are quite controversial in their nature.