Andy Warhol is a legendary man, an artist who changed the contemporary art, as well as its perception by others, upside down. His works were sold for millions of dollars, and the artistic heritage of Warhol is highly appreciated by critics and connoisseurs of art around the whole world. Today, the name of this great master is mostly associated — and sometimes is even portrayed as a symbol — with a trend which usually is denoted by the term "pop art".
Throughout his early career years, Warhol mostly worked on advertising projects. Nevertheless, he did not forget to develop his skills in a contemporary sphere of art. In 1960 he created his first work within a series of 'Coca-Cola' paintings. The ‘Coca-Cola’ series appeared to be so successful, that soon after the artist has become extremely famous. He was one of a kind, and people noticed that Warhol had quite an unusual vision. Two years later he started working on a new canvas, which was an image of Campbell's Soup. In the beginning, he just painted it as it is. Later, Andy Warhol uses the screen printing technique, which made the painting more recognizable among the audience.
Warhol paintings were on display in the gallery called 'Stabl'. Not long after the public interest aroused immensely, and Andy was labeled as the ‘new type’ artist. Art critics immediately declared that the works of a young artist revealed the emptiness, vulgarity, and impersonality of Western consumer culture. Warhol’s paintings of 'Coca-Cola' cans in flashy colors has become associated with Warhol’s name and is famous up to now.
Yet, through his works Andy Warhol wanted to project much more than just bright colors. Humanistic theory of Warhol focuses on his own meaning of life. The phenomenon of his works in regards to humanistic theory is that he managed to turn simple, down to Earth images into something with a halo of relativeness. Warhol’s philosophy revolved around simplifying things to the point where they are no longer above you, but rather right where you are. He projected the culture of the whole generation through his simple, yet complex painting, and made an unspoken statement about the individualistic consumer culture of those times. Not to mention that Warhol, having a Slavic background, did project some of his unconscious ideas on the difference of cultures around the world through his canvases.
Andy Warhol is a legendary man, an artist who changed the contemporary art, as well as its perception by others, upside down. His works were sold for millions of dollars, and the artistic heritage of Warhol is highly appreciated by critics and connoisseurs of art around the whole world.