Is Peugeot applying the best possible methods in reaching the highest results? Or maybe there are some ways that can improve the company’s quality, efficiency, and productivity? This can be seen thanks to the benchmarking theory. Benchmarking is imitation of the standards of an established leader in quality and attempts to be better. Benchmarking is a method used by many businesses that help them find the best available principles of production and then adopt them. Benchmarking helps to find out what important for the customer is. Also it helps to find out whether the best companies use those standards and apply them in order to exceed competitors.
The first step in benchmarking is to define exactly what the company wants to benchmark. Benchmarks important for customers might include stability of product, correct invoices, shorter delivery times and lead times as well as improvements of sales service. Peugeot for example could decide to benchmark better sales figures. What is the better company Peugeot can benchmark against if not Ford? If Peugeot implements the tactics of Ford, Peugeot’s share on the market and entry could change for the better. The information that can promote the changes can be found by looking at customer service teams and showroom dealers, Ford’s website, watching the process of production, study Ford’s strategies, etc. Then the obtained information should be analyzed to see if Peugeot could use these strategies in theory to see whether they are actually worth trying.
If Peugeot was to reengineer its production processes, then there would be a greater responsibility to the production team workers. They would be expected to use their initiative. This will raise moral thinking that they are more important as they have more responsibility, but also it means Peugeot can get rid of people in charge of a production team, so that the company can cut on production costs. The high raises in wages may not be possible, but bonuses will be rewarded for excellent work.
Cutting down outside contact points during reengineering is beneficial, as somebody contacting the company’s Finance Department, for example, would only speak with one person in charge of their issue and so other staff would not be able to provide incorrect information by mistake. This of course would enhance efficiency and clients would be impressed with the validity of information.
All dealers should be equipped with DIAG 2000; a computer based diagnostic system created especially for Peugeot. A growing number of Peugeot dealers also offer Express Fit repair and installation of spare parts.
Is Peugeot applying the best possible methods in reaching the highest results? Or maybe there are some ways that can improve the company’s quality, efficiency, and productivity? This can be seen thanks to the benchmarking theory. Benchmarking is imitation of the standards of an established leader in quality and attempts to be better.