When it comes to the role played by genders in advertising, it’s been a major issue in the society since the development of modern marketing and media methods. Nowadays, media sources prefer to use the methods focused mainly on sex, stereotypical ideas and images where women and men are consumers. Keep in mind that these tools and methods were responsible for female social issues in the 60s because of portraying a set of stereotypical housewives.
Now, this image is connected into a completely new social issue for women. That’s because modern ads expose them in ways that are different from the ones used in the past. Pay attention to the distorted perceptions placed on females, especially when dealing with a submissive and hyper-sexualized gender role in the modern culture.
You shouldn’t overlook visual focuses and color scheme layouts of modern ads because they create an overly sexual function of women in the society. After taking the first look at this problem, you may find these ads stunning and interesting. The main reason is that they are easy to notice and flashy in magazine pages because they use bright hues to focus on subjects and draw more attention to faces. The colors used in these advertisements range from red and green to blue and brown, and they are targeted to catch readers’ eyes.
Check their backgrounds, and you will notice that they draw people’s attention to figures at the center. They appear to be not distracted by the world at all because there are no outer forces that draw their attention from each other. The eyes of men are focused on women, and this is what suggests that these figures share a perfect moment in their own world so that there is nothing that matters more than they. This sexual image of need and desire is viewed by the society of an ongoing basis.
Don’t forget that clearly sexual messages are also revealed through such advertisements. Many of them are focused on women’s eyes and lips that are covered with red lipsticks. In conclusion, after reviewing modern ads, it’s easy to understand that most of the roles played by women in them tend to share subservient and negative images because their sexuality is overused by marketers. The main problem is that these images are the most successful in terms of selling different products and services. That’s why women are placed in their inferior and submissive roles characterized by vulnerability, fragility, and other similar traits.
When it comes to the role played by genders in advertising, it’s been a major issue in the society since the development of modern marketing and media methods. Nowadays, media sources prefer to use the methods focused mainly on sex, stereotypical ideas and images where women and men are consumers.