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The Importance of Labeling of Goods and Products

Labelling is a text, symbols and (or) goods, as well as other supplements designed to identify the product or its individual properties, as well as provide consumers with information about manufacturers and quantitative and qualitative characteristics of the goods.

Any good and products require labelling. With an increase in productivity, as well as complication of transportation and storage systems, there is a need in prompt and thus accurate application of information.

The main functions of labeling include: informational, identifying, motivational, and emotional.

Informational function is accurate and reliable information about the product regulated by the Law On Protection of Consumers’ Rights.

According to this law, the seller is obliged to provide the following details about the product: address; name of the manufacturer and importer; main properties of goods; information about the composition, nutritional value, conditions of usage and storage, date and place of manufacture and packaging, as well rules and conditions for effective and safe use of products; information on the energy efficiency of products if necessary; service life or shelf-life of products, as well as information about the actions of the consumer at the end of these terms and the possible consequences of non-fulfillment.

Identifying function is providing information to consumers, merchants, experts and regulatory authorities that allows to identify the goods – establish their compliance with applicable laws, treaties, and quality.

The emotional and motivational functions are impact of product labeling on psycho-emotional state of consumers to meet the aesthetic needs and motivate for the purchase. In modern conditions, producers seek to draw the attention of consumers to their products with the packaging and labeling to increase the proportion of sales.

Many marketing experts say that packaging highly influences the promotion of goods. It has become an effective marketing tool. Well-designed packages have some value in terms of convenience for consumers and in terms of promotion for producers.

Today, package features are not limited to protective and informative, and they carry an advertising function as well. Most of its functions can be reached through labeling.

Even though, labeling is regulated by normative documents, it is also the result of work of designers and marketers. Currently labeling is the most effective marketing tool.

Labelling is a text, symbols and (or) goods, as well as other supplements designed to identify the product or its individual properties, as well as provide consumers with information about manufacturers and quantitative and qualitative characteristics of the goods.

Any good and products require labelling.

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Assignment ID
100000522
Discipline
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CREATED ON
16 July 2016
COMPLETED ON
19 July 2016
Price
$38
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