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How to Write about Lush in Japan

Relaxing in a warm bath after a great shower is one meaning of tranquility and rest in Japan. Traditionally, the water must be sprinkled only with special bath salts. The good news is that the bath bombs offered by Lush in Japan changed the rules of shopping.

The first thing that you should learn is that Lush is a reliable and well-known British cosmetics manufacturer that was launched in the 70s when its owners started to sell their natural goods. Everything seemed quite well, and that’s why they decided to set up their cosmetic lines to go to stores in southern England, but this venture didn’t go well for different reasons. As a result, this company ended up out of business.

In 1994, this venture was regrouped and opened a new Lush shop in Poole. It achieved its instant success with a range of quality shampoo, massage, and other bars in addition to bath bombs that were sold out of control.

Another thing that should be remembered is that Lush is a geocentric enterprise that wants to expand its sales all over the world. Nowadays, it has more than a hundred shops worldwide and this means that it operates its mail orders from different countries, including Japan. The main target of this company is to provide consumers with fresh, natural, quality, and interesting cosmetic products.

Lush achieve a huge success in the Japanese market after expanded its sales globally. Everything started in 1999 when the first shop selling special bath ballistics and other demanded goods was opened. Now, there are 14 more shops added to this brand, thus making Japan the 2nd largest market for Lush products.

It’s obvious that good sales bring high profits, and annual revenues in Japan are fantastic. Thanks to this excellent market situation, there are certain plans to keep expanding sales in this country so that around fifty shops should be opened soon. Lush is well-known as quite a successful and reputable cosmetic company.

What are its famous products? They include shower, bath, hair, face, and other products, but the key innovations of this company include eco-friendly packing, communication, differentiation, fresh components, etc. Take into account that fresh vegetables and fruits are used to produce shaped products with a variety of colors, thus creating the necessary differentiation in the modern market. Finally, Lush is targeted to encourage and promote such ethnical values as packing with recycled materials and it offers improved and innovative services to its customers.

Relaxing in a warm bath after a great shower is one meaning of tranquility and rest in Japan. Traditionally, the water must be sprinkled only with special bath salts. The good news is that the bath bombs offered by Lush in Japan changed the rules of shopping.

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Assignment ID
100000391
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CREATED ON
July 3, 2016
COMPLETED ON
July 4, 2016
Price
$34
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