One of the mega-popular brands of the world is Coca-Cola. Invented in early 1886 by Dr. John Pemberton in Georgia, Coca-Cola is today a corporate giant producing four hundred product types ranging from holiday decorations to fashion appeal. Over two hundred countries are supplied with Coca-Cola productions. Even though the corporate headquarters are located in the "homeland" of Coca-Cola Atlanta, Georgia, each of two hundred countries has a local operator.
Being the world's largest producer and distributor of nonalcoholic beverage syrups and concentrates that are used by over three hundred beverage brands for manufacturing their products, today the label Coke® is recognized by almost everyone in the world! It has been preserving its position of world's leading soft drink manufacturer since its foundation selling over one billion products a day!
There are numerous cases when the keys of Coca Cola's success are discussed. Why did this company get so popular? Perhaps the reputation of this company is based upon trust. Every supplier who deals with Coca-Cola can state the devotion and commitment of the company to the work are exceptional. Coca-Cola management shows remarkable attitude toward the cultures of those communities it operates in. The company aspires to premium quality and excellence in every product type it undertakes the manufacturing of.
However, besides all this there is another key factor that plays a great role in Coca Cola's success. This is the company's power in the industry. Coca-Cola has a couple of competitors (Virgin Cola, Pepsi) yet its leading position never hesitates. The reason for this is the fact Coca-Cola owns the greatest range of soft drinks including Fanta, Sprite, Dr. Pepper, 5 Alive, Kea Oar, Lilt, Schweppes and Powerade (a popular sports drink). This brand has such a large portfolio of tastes that it can satisfy any customer! Hardly can any company compete with Coke® as it will have to spend billions of dollars on marketing his product and gaining the same reputation as Coke® has today.
Another great advantage of Coke® over all other brands is that it sets the prices for the nonalcoholic beverage in the market. Having no serious competitor, Coca-Cola can reduce the cost of its products thus making them affordable for even more customers around the world. Coca-Cola is one of those unique companies, the products of which promise to fill the market in future as well.
One of the mega-popular brands of the world is Coca-Cola. Invented in early 1886 by Dr. John Pemberton in Georgia, Coca-Cola is today a corporate giant producing four hundred product types ranging from holiday decorations to fashion appeal. Over two hundred countries are supplied with Coca-Cola productions.