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The U. S. auto sector's share of the marketplace has experienced fluctuations over the past 50 years. These fluctuations are caused by several reasons which include quality, price, and international competition. The Ford Motor Company, General Motors Company, and the Chrysler Corporation are the three biggest producers of automobiles in the world. These 3 firms hold almost 75% of the marketplace and produce over 8 million cars per year. The biggest competitors of the 3 firms are Japanese auto producers that include Toyota, Nissan, and Honda. These 3 foreign producers hold 20% of the market and create about 2.7 million cars each year. They all have embraced e-business/commerce providers and pushed the U.S. car industry into another place. In future, there will be more technological invention involved with the automobile business, which will also alter the customers' need of this industry and the way of operating business for auto vendors too. Information Technology (IT) is now possible for consumers to become "picky" about the goods they buy. IT has made it feasible for people to research prices and features on virtually everything from personalized ink pens to pc hardware. An area that has really been impacted by this phenomenon is the automobile market. Two ways the automobile makers have become impact are shifting upscale or down-market or both and slicing and dicing their cars and trucks to fit ever narrower markets. Even companies such as Mercedes and BMW finding it necessary to move their marketing focus merely to remain competitive. Cobb explains, "But just like other automakers that have expanded their reach by moving upward...