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Marketing Research Case Study: Sperry/MacLennan Architects and Planners Introduction Marketing Research may be made for many situations. It's frequently referenced in existing businesses to understand how customers purchase their product, contest or how to best communicate with your crowd. This type of study is also necessary in a successful global expansion as it provides a company with a blue print of how to grow. This paper will examine a worldwide expansion case study and the way to perform marketing research in a global economy. Wallpaper of Case Study The Sperry/MacLennan Architects and Planners Firm is a successful Canadian design company. The company has been in business since 1988 and is quite strategic in creating decision for your organization in addition to when taking on a project. The company specializes in sporting amenities like pools and gymnasium buildings. The company has discovered a great deal of success by hunting projects and by referrals. Sperry/MacLennan only simplifies tasks that they believe that they have a great chance jelqing, which saves the company time and effort. They've experienced several important wins like receiving the Canadian Architect Grant Award, in addition to get selected as the architects on government owned sports facilities. The firm is interested in moving into a brand new market, specifically across international boundaries to plant roots in the USA. The location that they're considering expanding to is now that the New England region of the U.S. due to the opportunity which exists from the sports facilities market and the location proximity to their present Canadian location. The study shows that America is currently in need of the services and that there's work once they arrive. The global expansion woul...