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The Trading of Bordeaux Fine Wine - Cru Classé Châteaux Essay

Assignment id 1014286
Discipline Writing
Assignment type Essay
Words 1690
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The Trading of Bordeaux Fine Wine - Cru Classé Châteaux 1. Introduction Wines in the Bordeaux regions are best known for their reputation of great quality. That is undoubtedly because of its prime place that flavoured its long history of wine cultivation and investing in wine. Bordeaux is located on the river Garonne and hence massive barrels of wine can be exported by boat to abroad since the early 12th Century (Skinner, 2012). When this export of wine to other nations by ships started, customers started classifying Bordeaux wine in terms of their tastes and hence this contributed to merchants categorizing these wines concerning the quality and price. All of these resulted to the development of "Bordeaux Wine combination of 1855" (Prescott, 2010). This listing would be to reveal the market's opinion of the quality between the wines in terms of their selling price and standing of their numerous châteaux. Therefore, it is made up of a five-class rating system of the red wines. The highest rank to get a Chateau is Cru Classé (classified growth) followed closely by the initial, next, third, fifth and fourth classified growths (Pandell, 2011). According to Croft (2012), there are around 150 Cru Classé wines produced in Bordeaux, representing "just 4 percent of the quantity generated but 20 percent of their value". Furthermore, a unique trade arrangement has been established over the years to get the trading of those wines in various markets around the world. Thus, this report intends to examine if this unique trade matches the trading of such premium wines in the marketplace. In order to achieve this supreme aim, this record will initially address the history of Bordeaux from the element of its current trade structure. Subsequently the selling of Cru Classé Bordeaux wines will soon be studied prior to ev...

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