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Essay on Panera Bread Company

Project id 1014053
Subject area Writing
Document type Essay
Words 2275
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"A loaf of bread in each arm" is your mission statement of Panera Bread Company (Vincelette & Fogarty, 2010, p.1). Panera started as a small bakery below the title Au Bon Pain and climbed to one of the biggest fast food service businesses in the U.S.. In 2008 they had the 5th general rating in the restaurant industry. "Panera Bread is broadly recognized for forcing the domestic trend for specialty breads" (Panera Bread, 2011). Company Timeline Over $3 million in debt and planning to file for bankruptcy Kane partnered with Ronald Shaich. Shaich saw possible in Kane's business along with the very first tactical move was supposed to provide protracted menu choices to boost morning earnings. From 1981-1984 the business was expanding their enterprise, they were working to lower their debt and to centralize their dough production. In 1985, during the monitoring of consumers bringing in deli meat to add to their bread, then Kane had his first "eureka moment". The new plan was new quality sandwiches, bread & coffee. Back in 1991 Kane and Shaich took the company public. Unfortunately they have been confronting limited expansion opportunities. The restaurants were catering to office employees and their places were in large cities with high real-estate prices. In 1993 the firm obtained Saint Louis Bread Company. This offered them entry into a market in suburban places and afterwards became the platform for Panera Bread. Kane and Shaich planned a new strategy, this approach would include: the kind of food they would have in their menus, so the employees they wanted interacting with their clients and what sort of feeling they wanted to provide their clients. In 1995 the second "eureka moment" happened, this again was during the observation of customers. Kane recognized that individuals nee...

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