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INTRODUCTION There is little doubt that the mass media has a profound effect on our knowing of humanitarian emergencies and disaster alleviation all over the world. The reality of the disasters, and our responses to them, are intensely influenced by the framework that the mass media uses - through publicity on tv, radio and on the net - to fully capture our attention. The media has a true number of important duties during a natural disaster. I have divided their duties into four stages: early warning, immediate response, post-disaster review, and implementation. While these phases usually do not necessarily occur one following the other without overlap, they form an excellent basis that to clarify the various roles of the press through the entire disaster relief effort. And foremost first, in what I love to contact the “early warning” phase, the mass media serves as a connection between disaster response authorities and systems, with victims of an impending disaster. Their function here's to alert victims of an impending disaster and distribute disaster response information. Following the disaster hits, the next thing is certainly “immediate response”. The media’s primary focus here's to greatly help victims of the disaster. The immediate response stage has two levels: crisis point, where in fact the victims need immediate usage of simple essentials; and the rebuilding stage, where victims possess their fundamental needs met but there is ongoing dependence on donations - more generally with regards to goods and services - to aid victims rebuild their lives. By reporting on tales with emotive and dramatic insurance coverage, the media links worldwide and regional NGOs to the general public and compels them to donate. In the “post disaster review” phase, the media focus moves from aid, and requires a more eva...