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L.L.Bean started from making a hundred pair of boots, for becoming one of America biggest mail order retailer of high quality outdoor goods and apparel for men, women and children. Leon Leonwood Bean founded L.L. Bean at 1912; the company headquarters is in Freeport, Maine. Leon Leonwood Bean founded his business on a belief in honesty, dedication to quality, customer satisfaction along with a passion for the outdoors. Leon Leonwood Bean was an avid outdoorsman that decided that he could improve on the normal hunting boots. He had a neighborhood shoemaker sew a set of waterproof shoe rubber to leather shirts. He then field-tested them himself to see firsthand if they had been any good. In 1912 he sold 100 pairs of the boots and "connected a tag promising 100% satisfaction. Within a matter of weeks, the shoes started coming back. Ninety pairs have been returned, that the rubber bottoms separated by the shirts" (L.L.Bean.com). Leon Leonwood Bean make good on his promise of 100% satisfaction guaranteed by substituting all boots which was returned and created a company with his clients that's still going strong today. That value lives on today at L.L.Bean. They still measure achievement by the customer's satisfaction and the guarantee upon which the business was based that says "Our products are guaranteed to provide 100% gratification in every way. Return anything purchased from us at any time if it proves differently. We'll replace it, refund your purchase price or credit your credit card. We do not want you to have anything out of L.L. Bean that's not entirely satisfactory" (L.L.Bean.com). L.L.Bean 3 L.L.Bean doesn't just say this, but actually lives by it. My father had a pair of those Maine looking boots for decades. He said one day that the boots started leaking at the seams and I told him to send back them to L.L.Bean using a note telling them what was wrong and that you would prefer a new pair. In around 3 weeks from sending them back he got a fresh pair of those Maine hunting boots in the mail with no questions asked. So L.L.Bean really does live from the 100% satisfaction guarantee even in the event you have the stuff for years until you become dissatisfied with it. How many retail shop will give its clients 100% satisfaction warranty without any questions asked? I can not think of another company in the outside products and clothing business which can do that. L.L. Bean started with a single store in Freepo...