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Essay about Strategic Marketing Procedure

Project id 1012608
Subject area Writing
Document type Essay
Words 3352
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Strategic Marketing Process The point of this paper is to briefly explore the strategic marketing process, specifically the essential stages of planning, implementation, and management. Additionally, the application of mixed advertising to make a market segments in addition to customer loyalty is both explored. Several relevant technical resources have been identified to give research and data regarding the strategic marketing process and its own evolutionary development in the industrial to the information technological era. Strategic Marketing Process as well as the Key Phases Tony Proctor, in his book, Strategic Marketing: An Introduction, defines a strategy for a plan which incorporates and integrates an organization's mission, major goals, policies, decisions and "sequences of action into a cohesive whole" (2000, p. 1). All levels of a company, including operational areas can have a plan for achieving its own particular goals and objectives (Proctor, 2000). This usually means that the strategy method is defined based on the way the particular strategy is devised (Proctor, 2000). Proctor suggests several approaches to strategic planning, i.e. logical, adaptive, creative, behavioral, and incremental (2000). As an instance, rational strategies comprises the strengths, weaknesses, opportunities, threat (SWOT) analysis and portfolio versions, while adaptive approaches are predicated on scenario planning. Creative, behavioural and incremental uses imagination, nature and power influences, and smallish alterations to previously successful approaches, respectively (Proctor, 2000). According to Ferrell and Hartline, there are lots of elements of tactical marketing organizational leaders must consider: planning, implementation, and control (2008). .

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