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History of Red Bull, an Energy Drink Essay

Project id 1012466
Subject area Writing
Document type Essay
Words 2326
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Red Bull Energy Drink I. RED BULL'S HISTORY. Business legend has it that in the early 1980s, while traveling to Asia on business, Austrian Dietrich Mateschiz came across some quite popular "energy drinks". With his (self-describe). "uncanny instinct for effective product inventions", he schlepped a little sample of energy beverages back to Europe along with a major thought. Subsequently with a clear vision and a lot of scientific know-how, Dietrich (and also that which was surely several Exotic food scientists) gave birth to the Red Bull Energy Drink. In 1997, Red Bull sold a million cans, aided no doubt by its own introduction to US consumers after a decade on European shelves. In 1998, Red Bull earnings totaled to over 300 million headphones and past year in what initially appears to be some sort of accounting typo Red Bull reported net sales of one billion US$. Indisputably, the dominant energy-drink manufacturer, Red Bull has opted to stay with its one merchandise beverage line, avoiding branching out into comparable areas such as energy bars or alternative sports-related goods. Red Bull was released into the Lebanese market in 2001. The mother company in Austria works directly in Lebanon through a new manager who reports on the regional director of the Middle East and the Far East based in Dubai. Red Bull Lebanese brand supervisor is Mr. Elias Hankach. Red Bull is a lively beverage that has two new lines: Red Bull first and Red Bull sugar free. The key elements of Red Bull are: Taurin, caffeine plus lots of vitamins. There's just 1 size of Red Bull can on the marketplace that's made from Austria, and the item is standardized world wide. II. BRAND ELEMENTS. 1. Brand title: Red Bull is the new name of the goods. It's a Compound, Arbitrary title, as it is a mix of two sudden real words without any obvious tie-in to the firm. Since the new name is simple, different, distinctive unusual, easy to pronounce and spell, the firm have build powerful brand awareness through out the world. Whenever we say energy drink; the planet says Red Bull. 2. Logo and Symbols: Red Bull is using an abstract logo that's related directly to the title. The elements of the logo are two thick-necked Herculean crimson bulls in opposing charge against a yellow sunlight. This sunlight represents the human brain, and the bulls reflect the muscles along with t.. .

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